A conservation organisation launched an interactive mobile application designed to help citizens identify and log local bird species. The coordinators wanted to evaluate user engagement, the app's usability during field tracking, and suggestions for future feature updates.
A researcher was hired to assess these aspects. They designed a questionnaire consisting of rating scales and open-ended questions. To ensure anonymity, participants were instructed not to provide any personal details, and the data was uploaded directly to a secure server via an encrypted, un-linked submission portal. All active app users during a specific two-week migration event were invited to complete the questionnaire.
Apart from anonymity, explain one other advantage of using a questionnaire in this research.
38 exam-style questions on AQA A Level Psychology Self-report techniques. Each one has a worked solution and a mark scheme showing where the marks go.