Scientific investigations into consumer decision-making and brand choice, particularly those conducted in artificial laboratory environments, are frequently criticised for lacking mundane realism.
Briefly explain two ways that researchers could address this criticism in their research design.
Practise AQA A Level Psychology Scientific processes with exam-style questions for A Level Psychology. 689 questions, matched to the AQA A Level Psychology (7182) specification and written in Paper 1, Paper 2 and Paper 3 style. Every question includes a full worked solution and mark scheme, so you can see where marks are awarded rather than just whether you got the answer right.
