A small group of environmental activists in a large corporation wants the company to ban all single-use plastics in their offices. The majority of employees and managers are currently indifferent or resistant to this change.
Discuss how this minority group could use consistency and commitment to influence the majority. Refer to the scenario in your answer.
38 exam-style questions on AQA A Level Psychology Minority influence. Each one has a worked solution and a mark scheme showing where the marks go.