Read the item and then answer the question that follows.
A small group of environmentally-conscious employees calling themselves 'Pedal-Power' are campaigning for their corporate headquarters to convert 80% of its current car parking spaces into secure bicycle storage and community allotment patches to encourage active commuting. Recently, they met with the Chief Executive Officer (CEO) to pitch the initiative. The CEO told the group that this radical shift could be approved and implemented if they can persuade the rest of the workforce that it is a positive, viable, and beneficial idea.
Use your knowledge of conformity and minority influence to explain the factors that will determine how successful the 'Pedal-Power' group will be.
Practise AQA A Level Psychology Minority influence with exam-style questions for A Level Psychology. 38 questions, matched to the AQA A Level Psychology (7182) specification and written in Paper 1, Paper 2 and Paper 3 style. Every question includes a full worked solution and mark scheme, so you can see where marks are awarded rather than just whether you got the answer right.
