Describe and evaluate operant conditioning as a way of explaining human behaviour. Refer to Dr. Aris's campaign to encourage electricity reduction in your answer.
Dr. Aris's Scenario
Dr. Aris is a sustainability officer who wants to encourage residents in a local community to reduce their household electricity consumption.
She introduces a £10 weekly surcharge for any household whose electricity usage exceeds a high baseline threshold.
Dr. Aris also offers a £15 local grocery voucher to any household that reduces their weekly electricity usage by 15% or more.
Finally, she announces that households that achieve this 15% reduction for four consecutive weeks are exempt from the mandatory, monthly three-hour community street-sweeping duty.
Practise AQA A Level Psychology Learning approaches with exam-style questions for A Level Psychology. 84 questions, matched to the AQA A Level Psychology (7182) specification and written in Paper 1, Paper 2 and Paper 3 style. Every question includes a full worked solution and mark scheme, so you can see where marks are awarded rather than just whether you got the answer right.
