An environmental researcher wants to investigate whether a new municipal public-awareness campaign increases water-saving consciousness in domestic households. A sample of 14 households are monitored and their water-conservation practices are scored on a scale from 1 (very poor) to 30 (excellent) both in the week immediately prior to the campaign and in the week immediately following the campaign. The researcher hypothesized that the post-campaign conservation scores would be significantly higher than the pre-campaign scores.
Explain how the data from this investigation could be analysed. Give reasons for your answer. You should refer to the following:
121 exam-style questions on AQA A Level Psychology Inferential testing (A-level only). Each one has a worked solution and a mark scheme showing where the marks go.