Experimental method
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Context: Culture and Visual Illusions

Recently, a cognitive psychologist wanted to investigate whether growing up in different physical environments affects susceptibility to visual illusions.

She tested two groups of participants:

  • Group A: Teenagers raised in a highly urbanised city in North America, living in modern rectangular apartments and gridded streets.
  • Group B: Teenagers raised in a rural, pastoralist community in Mongolia, living in traditional round yurts set on open, uncarpentered steppes.

The researcher presented both groups with the Müller-Lyer illusion to measure their susceptibility to the visual distortion. She found that Group A was significantly more susceptible to the illusion than Group B.


The investigation of different environmental groups outlined above is a quasi-experiment.

What is a 'quasi-experiment'? Explain why this investigation is an example of a quasi-experiment.

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Experimental method Questions

Practise AQA A Level Psychology Experimental method with exam-style questions for A Level Psychology. 32 questions, matched to the AQA A Level Psychology (7182) specification and written in Paper 1, Paper 2 and Paper 3 style. Every question includes a full worked solution and mark scheme, so you can see where marks are awarded rather than just whether you got the answer right.

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Experimental method Questions

  1. A Level
  2. /Psychology
  3. /Experimental method