A user experience (UX) researcher conducted a study comparing two different interface layouts for a database management system.
In Design Alpha, 20 participants completed a data-entry task using a Command-Line Interface (CLI). In Design Beta, 20 different participants completed the exact same task using a Graphical User Interface (GUI).
The results are shown in Table 1 below.
Table 1: Number of participants who completed the task successfully in under 3 minutes
| Design Alpha (CLI) | Design Beta (GUI) |
|---|---|
| 8 | 17 |
Following the completion of the task, the researcher asked all 40 participants to write a short paragraph describing their level of frustration and overall ease of navigation during the task.
What is meant by 'qualitative data'? Identify an example of qualitative data collected in this study.
235 exam-style questions on AQA A Level Psychology Data handling and analysis. Each one has a worked solution and a mark scheme showing where the marks go.