A software engineer is evaluating the user experience (UX) of a newly launched mobile application. To do this, they collect quantitative data by recording the exact duration (in seconds) that users take to complete their first transaction. They also collect qualitative data by conducting focus groups where participants describe their overall thoughts and emotional responses to the app's user interface.
Describe two differences between these types of data.
235 exam-style questions on AQA A Level Psychology Data handling and analysis. Each one has a worked solution and a mark scheme showing where the marks go.