In an observational study, 60 parents and their toddlers were video-recorded during a 20-minute structured play session. Two researchers used content analysis to analyse the video data of parental interactions. They found that 65% of the parental responses involved positive verbal reinforcement (e.g., praise, encouragement). Other behaviours identified included physical affection, directive or corrective feedback, passive monitoring, and active distraction.
Explain how the researchers might have carried out content analysis to analyse the video recordings of parental interactions.
27 exam-style questions on AQA A Level Psychology Content analysis (A-level only). Each one has a worked solution and a mark scheme showing where the marks go.