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Business Objectives

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Question 8

A public limited company (PLC) experiences a separation of ownership and control, creating a principal-agent conflict. The shareholders' primary objective is profit maximisation. However, the salaried directors seek to maximise sales revenue, provided they satisfy a minimum profit constraint of £50,000 to appease shareholders.

The table below shows the projected revenue and cost figures for the company at different levels of output QQQ (where Q Q\,Q is in thousands of units):

Output (QQQ, '000 units)Total Revenue (TRTRTR, £'000)Total Cost (TCTCTC, £'000)
810444
1012454
1214066
1415280
1616096
18164114
20168124
22170140

What is the difference in output (in units) between the level preferred by the shareholders and the level preferred by the directors?

4,000 units4,000\text{ units}4,000 units

6,000 units6,000\text{ units}6,000 units

8,000 units8,000\text{ units}8,000 units

10,000 units10,000\text{ units}10,000 units

Business Objectives Questions

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