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1.2.6 Price determination

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Question 6

The UK Package Holiday Market

Figure 1: Package holiday market share of the six largest providers, booked by UK residents, 2022

ProviderMarket Share (%)
Jet2holidays26%
TUI22%
EasyJet Holidays14%
SunSeeker Holidays11%
LoveHolidays8%
On The Beach7%

Figure 2: EasyJet Holidays package prices to the Algarve, Portugal

Price before SunSeeker Holidays ceased trading

2 Adults for 7 Nights from Monday 15 June 2023

  • Half Board
  • 1 x Standard Double room
  • Return flights from Manchester
  • 23 kg Bag Allowance
  • ATOL Protected
  • Shared Coach Transfers

Holiday price from £1,198 Per person price: £599

Price 24 hours after SunSeeker Holidays ceased trading

2 Adults for 7 Nights from Monday 15 June 2023

  • Half Board
  • 1 x Standard Double room
  • Return flights from Manchester
  • 23 kg Bag Allowance
  • ATOL Protected
  • Shared Coach Transfers

Holiday price from £1,298 Per person price: £649

Data accessed: 14th and 15th May 2023

With reference to the information provided, discuss the decision by EasyJet Holidays to increase its package holiday prices.

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1.2.6 Price determination Questions

  1. A Level
  2. /Economics
  3. /1.2.6 Price determination