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3.4 Market structures

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Question 1

Figure 1: UK market share of fixed broadband providers, 2023

FirmSubscription TypeShare of firmShare of productMonthly Price (£)
BT Group (incl. EE)All BT Group36.5%
Standard (FTTC)21.5%28.50
Full Fiber (FTTP)15.0%39.99
Virgin Media O2All Virgin Media O224.0%
M250 Fiber13.5%32.00
Gig1 Fiber10.5%45.00
SkyAll Sky17.5%30.00
TalkTalkAll TalkTalk9.0%26.00
Other / AltNetsAll AltNets13.0%

Extract A

The impact of digital infrastructure regulations on high-speed broadband providers

High-speed broadband infrastructure, demanding massive capital expenditure, typically operates within highly concentrated markets. Concerns over digital exclusion in rural areas have led to proposals for a universal service guarantee and mandatory physical infrastructure sharing, forcing dominant firms to lease their underground fiber ducts and telegraph poles to smaller alternative networks (AltNets). These rules would apply nationwide, resulting in a significant expansion of competitive broadband choices for households.

There are three main factors that determine the real-world impact of this regulatory intervention. First, whether marketing campaigns mainly protect existing subscriber bases or actively cannibalise competitors' shares. Secondly, how the dominant providers react to the margin squeeze—whether through aggressive price discounting, bundle restructuring, or accelerating investments towards premium full-fiber solutions. Thirdly, what choices price-sensitive consumers make when faced with newly available independent fiber networks.

Industry projections indicate that mandatory infrastructure sharing could lead to standard contract prices falling by 15%. However, if the market leaders engage in aggressive non-price competition (such as offering exclusive streaming bundles), the migration to AltNets may be restricted to just 5%, as premium bundles preserve consumer loyalty, keeping this oligopolistic sector highly responsive to changes in market dynamics.


With reference to Figure 1 and Extract A, explain what is meant by a 'highly concentrated' market for broadband providers (Extract A, line 2).

[5]

3.4 Market structures Questions

  1. A Level
  2. /Economics
  3. /3.4 Market structures