'In many markets, consumers do not possess full information about the long-term benefits or costs of the goods they consume.'
Explain how imperfect information may result in market failure in the markets for higher education and sugary energy drinks.
45 exam-style questions on AQA A Level Economics 1.2 Individual economic decision making (A-level only), covering 1.2.1 Consumer behaviour, 1.2.2 Imperfect information, 1.2.3 Aspects of behavioural economic theory, and 1.2.4 Behavioural economics and economic policy. Each one has a worked solution and a mark scheme showing where the marks go.