The model and its assumptions
The model and its assumptions
Marginal utility theory explains consumer choice by assuming that each additional unit consumed provides marginal utility. A rational consumer is expected to allocate spending so that the marginal utility gained per pound is equal across goods.
Step-by-step lessons on CIE Intl A Level Economics 7.1.5 limitations of marginal utility theory and its assumptions of rational behaviour. Each one builds up to exam-style questions.