Why Consumption Goes Wrong
Why Consumption Goes Wrong
A merit good may be under-consumed because consumers underestimate its private benefits, such as the future earnings gained from education. A demerit good may be over-consumed because consumers underestimate its private costs, such as the long-term health effects of smoking. These are examples of imperfect information affecting consumers' private decisions.
Step-by-step lessons on CIE Intl A Level Economics 3.1.2 addressing the over-consumption of demerit goods and the under-consumption of merit goods. Each one builds up to exam-style questions.