The headline before the evidence

Original practice source: a commentary about headlines.

A headline can help readers identify the subject and decide whether an account deserves their attention. Its short form requires selection, but a useful selection remains connected with what the article can support.

A headline can also turn a qualified finding into an apparently settled claim. Readers may remember the short version without reaching the explanation below. The practical need to attract attention does not remove responsibility for the impression created. A good headline opens the evidence rather than borrow its authority for a statement the evidence does not establish.

A magazine for young writers is inviting articles on the statement: “A headline’s only job is to make people read on.”

Write an article for the magazine arguing your view. You may use ideas from the source and your own ideas.