Users do not pay a subscription fee to watch standard digital video content on ViewStream, but businesses must pay to advertise on the platform. ViewStream, because of the size of its market share, is considered to have a monopoly in this market.
| Digital Video Platform | Market Share of Video Ad Views (%) |
|---|---|
| ViewStream | 88.50% |
| WatchVibe | 5.30% |
| Other | 6.20% |
With reference to the data in Figure 1 and your knowledge of economics, evaluate the extent to which advertising on ViewStream benefits firms.
