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The 4Ps and why fit matters

The 4Ps and why fit matters

Marketing mix diagram with target market in the center linked to product, price, place, and promotion, with example decisions under each

The marketing mix is the combination of decisions a business makes about Product, Price, Place and Promotion to meet customer needs and achieve business objectives. These 4Ps work best when they fit together and send one clear message to the target market.

The marketing mix Lesson

  1. IGCSE
  2. /Business
  3. /The marketing mix

Step-by-step lessons covering Edexcel IGCSE Business The marketing mix for IGCSE Business. Each lesson works through exam-style questions in Paper 1 and Paper 2 format. Build a solid grasp of core business terminology and the different functional areas (marketing, operations, finance, people) before moving on to the evaluation-heavy case-study and calculation questions.

Lessons