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Market research

Collecting and analysing information about customers, competitors and trends to improve decisions is [     ].

A

sales forecasting

B

market research

C

market segmentation

D

market positioning

Market research Flashcards

  1. IGCSE
  2. /Business
  3. /Market research

Flashcards for Edexcel IGCSE Business Market research, covering the key terms, formulae and case studies you need to recall for Paper 1 and Paper 2. 24 cards, matched to the Edexcel IGCSE Business (4BS1) specification.

Flashcards