Each of 30 employees worked 12 shifts. An independent researcher asked each employee, in a face-to-face interview with their name recorded, how many shifts they had arrived for on time. The workplace entry system automatically recorded the time each employee entered.
| Source of data | Mean number of shifts on time |
|---|---|
| Named face-to-face interview | 10.6 |
| Time-stamped entry record | 8.2 |
Explain how social desirability could account for the difference between the two means and how changing to an anonymous written questionnaire could affect the self-report mean and its validity.
173 exam-style questions on OCR GCSE Psychology 7.3 Analysing Research, covering 7.3.1 Types of Data, 7.3.2 Measures of central tendency, 7.3.3 Other descriptive statistics, 7.3.4 Tables, Charts and Graphs, 7.3.5 Reliability, 7.3.6 Validity and effects on validity, and 7.3.7 Sources of bias. Each one has a worked solution and a mark scheme showing where the marks go.