A regional rail operator tests an advert for a weekend travel pass. Volunteers see the advert once. It contains the name of the pass and nine unrelated facts about travel times, prices and restrictions. A new two-note sound is played at the end. The following day, the same sound is played at a ticket machine, but most volunteers cannot name the pass.
One volunteer, Safiya, also reports memory difficulties in everyday life. A psychologist gives and scores the Wechsler Memory Scale in the standard way and compares Safiya's scores with the typical range for her age group.
| Memory function | Safiya's score | Typical range for her age group |
|---|---|---|
| Verbal memory | 98 | 90–110 |
| Visual memory | 96 | 90–110 |
| Immediate recall | 101 | 90–110 |
| Delayed recall | 73 | 90–110 |
Use your knowledge of cues, repetition, information load and the Wechsler Memory Scale to explain the evidence in this account.
27 exam-style questions on OCR GCSE Psychology 5.3 Application: Techniques used for recall, covering 5.3.1 Cues, repetition and advertising and 5.3.2 Neuropsychology for measuring memory. Each one has a worked solution and a mark scheme showing where the marks go.