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How advertising uses memory

How advertising uses memory

Advertising aims to make people remember a product after the advert has finished. It uses memory processes to make the product easier to store and retrieve.

5.3.1 Cues, repetition and advertising Lesson

  1. GCSE
  2. /Psychology
  3. /5.3.1 Cues, repetition and advertising

Step-by-step lessons on OCR GCSE Psychology 5.3.1 Cues, repetition and advertising. Each one builds up to exam-style questions. Start with the more concrete topics like memory and development before tackling evaluation-heavy topics like psychological problems and criminal psychology.

Lessons