Most people in a town believe that schizophrenia means a split personality. Four residents hold monthly sessions in local libraries for two years to challenge this belief. At each session, one resident speaks publicly about living with schizophrenia. The group also asks employers not to reject applicants because they have a mental health diagnosis.
State the type of social influence used by the four residents.
Describe the process by which the residents' campaign could produce a lasting reduction in stigma and discrimination.
26 exam-style questions on OCR GCSE Psychology 4.3 Application: Changing attitudes, covering 4.3.1 Minority influence and social change and 4.3.2 Majority influence and social change. Each one has a worked solution and a mark scheme showing where the marks go.