For 18 months, a small group of people with lived experience of depression consistently shares first-hand accounts at local libraries. Researchers give the same 100 people an anonymous questionnaire asking whether they agree that depression is an illness, rather than ordinary sadness that a person could snap out of if they tried.
| Time | People who agree |
|---|---|
| Before the campaign | 38% |
| At the end of the campaign | 62% |
| Six months after the campaign | 60% |
Using the results, explain why the change produced by this campaign is likely to last.
26 exam-style questions on OCR GCSE Psychology 4.3 Application: Changing attitudes, covering 4.3.1 Minority influence and social change and 4.3.2 Majority influence and social change. Each one has a worked solution and a mark scheme showing where the marks go.