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4.1.2 Collective and crowd behaviour

What collective behaviour is

Definition

Collective behaviour

The way people behave when they are part of a crowd or large group, which can be very different from how they would act alone.

  1. Collective behaviour: what people do when they act together as part of a large group.
  2. Behaviour changes in the group: being in a large group makes bolder, louder or more generous behaviour more likely.
  3. Crowd behaviour: collective behaviour in a crowd, meaning a large number of people gathered in one place at the same time.
    1. A Premier League ground, Notting Hill Carnival, a town centre on a Friday night and a march down Whitehall all count as crowds.
  4. A crowd needs numbers: a crowd is a large gathering, so four of you in a common room counts as a small group.
  5. Behaviour spreads outwards: a few people start something, the people nearest them copy it, and it travels through the crowd person by person.
  6. Collective behaviour can happen at a distance: a rush to fill up at every petrol station in the country after one news report is people acting together while nowhere near each other.
Key Idea
  • Being one face among thousands loosens the restraints on what you will do, which is why a crowd can turn either violent or generous.
  • A man who never sings at home will chant with 30,000 others, and the same numbers can make kicking in a shop window feel possible.
  • The behaviour travels outwards from a few people to the people nearest them, so what a crowd ends up doing depends on what starts.

Features of collective behaviour

  1. Numbers: you need a large group rather than a handful of people.
  2. Acting together: they are doing the same thing at the same time, such as chanting, surging forward or handing something along a row.
  3. A shift from how they would act alone: the behaviour is bolder, louder or more generous than the same person on their own would manage.
    1. A man who never sings in the shower belting out a chant with 30,000 others shows all three at once.
Note
  • A lot of people in one place is not enough on its own, because commuters waiting separately for the same train are not acting together.
  • There is no fixed number at which a group becomes a crowd; what marks one out is a gathering large enough for people to stop feeling watched as individuals.
  • Behaving differently in a crowd does not remove your responsibility for what you did, since people who loot in a crowd are still charged one by one.

Pro-social behaviour in crowds

Definition

Pro-social behaviour

Any action intended to help or benefit another person, such as comforting, sharing or coming to someone's aid.

  1. Pro-social behaviour: any action that helps or benefits other people.
  2. In a crowd it looks small and practical: hauling a stranger back onto their feet, passing bottles of water forward, flagging a steward down when someone faints.
  3. It can also run to whole neighbourhoods: after the riots of August 2011, residents turned up in numbers with brooms to sweep their own high streets.
  4. The crowd can be what makes helping easy: you join in partly because everyone around you is already doing it, and that still counts as pro-social behaviour.

Anti-social behaviour in crowds

Definition

Anti-social behaviour

Behaviour that causes harassment, alarm or distress to other people but often falls short of serious crime, such as vandalism, graffiti or persistent nuisance.

  1. Anti-social behaviour: action that harms, threatens or distresses other people, or that breaks the norms a society expects people to keep.
  2. What it looks like in a crowd: throwing objects, smashing shop fronts, looting, fighting and abusive chanting aimed at one group of people.
  3. The harm defines it: pushing past people and shouting abuse distresses others whether or not anyone is charged.
  4. Numbers make it bolder: with a hundred other people on the street, kicking in a shop window starts to feel possible.
Example
  • On a packed terrace, thousands of fans singing as one lift a stranger who has gone down in the crush back onto his feet.
  • That is pro-social collective behaviour, because the crowd acting together helped someone.
  • Twenty minutes later, in the same stand, a group throws coins at the away keeper.
  • That is anti-social collective behaviour, because the group acting together caused harm.

How crowd behaviour spreads

  1. Numbers amplify whatever has already started: the people nearest the first few copy what they are doing, so one row starting a chant can end with a whole stand singing it.
  2. The switch can take minutes: the same festival field can go from strangers sharing sun cream to a crush at the barrier in the time one set takes.
  3. Most crowds stay peaceful: anti-social crowd behaviour is one outcome out of many.
Common Mistake
  • Anti-social behaviour and crime overlap without being the same thing, so vandalism and persistent nuisance count even where nobody is charged.
  • Collective behaviour does not need a large group gathered in one place, because people can act together while far apart.

Turning this into marks

  1. When a pro-social and an anti-social example are both asked for, make them genuinely separate rather than one behaviour rephrased.
  2. Name the behaviour the group actually carried out, because the label pro-social or anti-social on its own does not secure the knowledge mark.
  3. Point at the size of the group and at the fact they acted together, because that is what makes the behaviour collective.
  4. The mark most often lost is describing one person acting alone in an answer about crowd behaviour.
Self review
  • What is collective behaviour?
  • How is crowd behaviour different from collective behaviour in general?
  • Define pro-social behaviour and give one crowd example.
  • Define anti-social behaviour and give one crowd example.
  • Name the three things a scenario must show for the behaviour to count as collective.
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Collective behaviour is the way people behave when they act together as part of a large group. Their behaviour can be different from how they would act when alone, often becoming bolder, louder or more generous.

Crowd behaviour is collective behaviour in a crowd: a large number of people gathered in one place at the same time. Examples include a football ground, a carnival, a town centre on a Friday night and a march.

Collective behaviour can also happen when people are far apart. For example, people rushing to fill their cars at petrol stations across a country after one news report are acting together without being in one crowd.

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Why might someone behave differently in a large group than when alone?

4.1.2 Collective and crowd behaviour Revision Guide

  1. GCSE
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Revision notes for OCR GCSE Psychology 4.1.2 Collective and crowd behaviour: explanations and worked examples.

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