A simple motor coil has just passed the position where its turning effect is zero. Its split-ring commutator fails to reverse the current. Which explains why the motor will not continue to be driven in the same direction?
The magnetic poles have exchanged positions, so the current in the coil becomes larger.
The magnetic poles have exchanged positions, so the current in the coil becomes zero.
The sides have exchanged positions, so unchanged forces now oppose the rotation.
The sides have exchanged positions, so unchanged forces now increase the rotation.