A student is conducting a geographical fieldwork investigation into a rural-urban fringe. They aim to determine the sphere of influence of a newly established rural farm shop using primary quantitative data.
Which of the following data collection methods is most appropriate for this investigation?
Conducting semi-structured interviews with the farm shop manager regarding the locations of their main suppliers.
Using secondary Census data to map the demographic profile of the surrounding rural ward.
Asking a sample of customers for the first part of their postcode during a questionnaire survey to map catchment geography.
Performing a bipolar environmental quality survey (EQS) of the farm shop's immediate outdoor premises.