UK consumers buy one-hour online language lessons from tutors based in the UK and overseas. The table shows monthly data for this market before and after a video-call platform made it easier for UK consumers to book tutors based overseas.
| Measure | Before | After |
|---|---|---|
| Average price paid per lesson | £24 | £20 |
| Number of languages available | 8 | 12 |
| Lessons bought from UK providers per month | 3,200 | 2,900 |
| Lessons bought from overseas providers per month | 800 | 2,300 |
Which assessment is best supported by the information?
Overseas providers gained sales, while UK consumers lost because payment for imported lessons flowed out of the UK.
Consumers gained from lower prices and wider choice, while UK providers benefited because the total number of lessons bought increased.
Consumers gained from lower prices and wider choice, while UK providers sold fewer lessons despite an increase in total lessons bought.
Consumers gained from lower prices, while UK providers reached a bigger market because lessons from overseas were UK exports.