Skip to content

Course home

x
The role of marketing
x

What marketing does

What marketing does

Flow chart showing marketing steps from identifying a target market to improving profit, with feedback loop

Marketing is the process of identifying, understanding and satisfying customer needs in a way that helps the business achieve its aims. It is much broader than advertising because it also influences product, price, place and promotion.

The role of marketing Lesson

  1. GCSE
  2. /Business
  3. /The role of marketing

Step-by-step lessons on OCR GCSE Business The role of marketing. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.

Lessons