[ ] is the process of identifying, understanding and satisfying customer needs to help the business achieve its [ ].
Marketing is the process of identifying, understanding and satisfying customer needs to help the business achieve its aims.
Marketing is the process of identifying, understanding and satisfying customer needs to help the business achieve its sales.
Market research is the process of identifying, understanding and satisfying customer needs to help the business achieve its budgets.
Advertising is the process of identifying, understanding and satisfying customer needs to help the business achieve its aims.
Flashcards for OCR GCSE Business The role of marketing, covering the key terms, formulae and case studies you need to recall for Business 1 and Business 2. 22 cards, matched to the OCR GCSE Business (J204) specification. Recall questions account for roughly 35% of marks at GCSE Business, so these target the marks you can secure before the paper starts.