x

The big idea: the four Ps

The big idea: the four Ps

Marketing mix diagram with Product, Price, Place and Promotion linked to a central customer offer

Marketing means identifying customer needs and satisfying them profitably. The marketing mix is the combination of product, price, place and promotion used to create a customer offer.

The marketing mix Lesson

  1. GCSE
  2. /Business
  3. /The marketing mix

Step-by-step lessons covering OCR GCSE Business The marketing mix for GCSE Business. Each lesson works through exam-style questions in Business 1 and Business 2 format. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.

Lessons