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What market segmentation does

What market segmentation does

Flowchart showing the whole market split into age, gender, income, location and lifestyle, then narrowed to target customers and the four marketing mix decisions A market is all the customers who could buy a product or service. Market segmentation means dividing that wider market into smaller groups with similar characteristics, needs or buying habits.

Market segmentation Lesson

  1. GCSE
  2. /Business
  3. /Market segmentation

Step-by-step lessons on OCR GCSE Business Market segmentation. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.

Lessons