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Market segmentation

A [     ] is the group of customers who might buy a particular good or service.

A

brand

B

market

C

product

D

supplier

Market segmentation Flashcards

  1. GCSE
  2. /Business
  3. /Market segmentation

Flashcards for OCR GCSE Business Market segmentation, covering the key terms, formulae and case studies you need to recall for Business 1 and Business 2. 22 cards, matched to the OCR GCSE Business (J204) specification. Recall questions account for roughly 35% of marks at GCSE Business, so these target the marks you can secure before the paper starts.

Flashcards