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What market research does

What market research does

Concept map showing market research branching into primary and secondary research, with examples of each, and data types branching into quantitative and qualitative

Market research is collecting and analysing information about customers, competitors and trends so a business can make better decisions. It reduces the risk of guessing, but it cannot remove risk completely because customer behaviour can still change.

Market research Lesson

  1. GCSE
  2. /Business
  3. /Market research

Step-by-step lessons on OCR GCSE Business Market research. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.

Lessons