Skip to content

Course home

x
Business aims and objectives
x

Aim vs objective

Aim vs objective

Flow diagram showing a business aim of growth leading to a SMART sales objective, plus a timeline of changing objectives from start-up to difficult trading conditions A business aim is a broad long-term purpose, such as growth, survival, or providing a service. A business objective is a specific target that helps the business achieve that aim and lets managers measure progress.

Business aims and objectives Lesson

  1. GCSE
  2. /Business
  3. /Business aims and objectives

Step-by-step lessons on OCR GCSE Business Business aims and objectives. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.

Lessons