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Aims and objectives

Aims and objectives

An aim is a broad, long-term purpose, such as survival, profit, independence or growth. An objective is a specific, measurable target used to achieve that aim, such as "open a second shop within two years."

1.3.1c Why aims and objectives differ Lesson

  1. GCSE
  2. /Business
  3. /1.3.1c Why aims and objectives differ

Step-by-step lessons on Edexcel GCSE Business 1.3.1c Why aims and objectives differ. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.

Lessons