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Aims change as the business develops

Aims change as the business develops

An aim is a broad goal, such as survival, growth, profit or gaining market share. An objective is a specific target that helps the business achieve its aim, such as opening a second branch or increasing online sales.

2.1.2a Why aims and objectives change Lesson

  1. GCSE
  2. /Business
  3. /2.1.2a Why aims and objectives change

Step-by-step lessons on Edexcel GCSE Business 2.1.2a Why aims and objectives change. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.

Lessons