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The four decisions

The four decisions

The marketing mix is the combination of product, price, promotion and place a business uses to sell to its chosen customers. These are often called the four Ps.

1.4.3a What the marketing mix is Lesson

  1. GCSE
  2. /Business
  3. /1.4.3a What the marketing mix is

Step-by-step lessons on Edexcel GCSE Business 1.4.3a What the marketing mix is. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.

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