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What Is a Customer Need?

What Is a Customer Need?

A customer need is something a buyer expects from a product or service before they will choose it and pay for it. Businesses must understand which features of an offer matter most to their target customers.

1.2.1a What customer needs are Lesson

  1. GCSE
  2. /Business
  3. /1.2.1a What customer needs are

Step-by-step lessons on Edexcel GCSE Business 1.2.1a What customer needs are. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.

Lessons