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Quantitative and qualitative data

Quantitative and qualitative data

Quantitative data is information in numbers. It measures how big something is, so it can be counted, averaged and shown in charts, such as the number of customers or the percentage willing to pay a higher price.

1.2.2c The use of data in market research Lesson

  1. GCSE
  2. /Business
  3. /1.2.2c The use of data in market research

Step-by-step lessons on Edexcel GCSE Business 1.2.2c The use of data in market research. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.

Lessons