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Card 1 of 25

What is the difference between quantitative and qualitative data?

A

Quantitative data measures size using numbers; qualitative data records opinions and reasons.

B

Quantitative data records opinions and reasons; qualitative data measures size using numbers.

C

Quantitative data comes from interviews; qualitative data comes from questionnaires only.

D

Quantitative data predicts future sales; qualitative data calculates the size of the market.

Card 1 of 25

1.2.2c The use of data in market research Flashcards

  1. GCSE
  2. /Business
  3. /1.2.2c The use of data in market research

25 flashcards on Edexcel GCSE Business 1.2.2c The use of data in market research: the key terms, formulae and case studies you need to recall for Paper 1 and Paper 2.

Flashcards