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What customers need

What customers need

A customer need is what a buyer expects from a product or service before choosing it and paying for it. Edexcel identifies four customer needs: price, quality, choice and convenience.

1.2 Spotting a business opportunity Lesson

  1. GCSE
  2. /Business
  3. /1.2 Spotting a business opportunity

Step-by-step lessons on Edexcel GCSE Business 1.2 Spotting a business opportunity, covering 1.2.1a What customer needs are, 1.2.1b Importance of understanding customers, 1.2.2a The purpose of market research, 1.2.2b Methods of market research, 1.2.2c The use of data in market research, 1.2.3a Identifying market segments, 1.2.3b Market mapping, 1.2.4a Strengths and weaknesses of competitors, and 1.2.4b Impact of competition on decision making. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.

Lessons