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Purpose of promotion

Purpose of promotion

Promotion is the communication a business uses to make customers aware of a product, persuade them to buy it and remind them that it is still available. Effective promotion communicates with a specific market segment rather than simply reaching the largest possible audience.

2.2.3a Promotion strategies for market segments Lesson

  1. GCSE
  2. /Business
  3. /2.2.3a Promotion strategies for market segments

Step-by-step lessons on Edexcel GCSE Business 2.2.3a Promotion strategies for market segments. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.

Lessons