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What is product differentiation?

What is product differentiation?

Product differentiation means making a product stand out from its rivals. It gives customers a reason to choose the product rather than comparing alternatives only by price.

2.2.1c Product differentiation Lesson

  1. GCSE
  2. /Business
  3. /2.2.1c Product differentiation

Step-by-step lessons on Edexcel GCSE Business 2.2.1c Product differentiation. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.

Lessons