What Is a Pricing Strategy?
What Is a Pricing Strategy?
A pricing strategy is the approach a business takes when deciding what to charge. It is not simply the price shown on the label, because the same price can serve different purposes.
Step-by-step lessons on Edexcel GCSE Business 2.2.2a Pricing strategies. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.