Pressure without legal power
Pressure without legal power
A pressure group is an organised group that campaigns to change how a business or government behaves on an issue such as plastic packaging, animal testing or supplier pay. It is not a regulator and cannot fine a business, cancel its contracts or order it to change.
Step-by-step lessons on Edexcel GCSE Business 2.1.4b Pressure group activity and the marketing mix. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.