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What is a market map?

What is a market map?

Market positioning map for UK supermarkets, showing price from low to high and product range from narrow to wide, with Aldi and Lidl clustered in the lower-left and Tesco and Sainsbury's in the upper-right

A market map, also called a positioning map, is a grid that plots competing products against two features customers care about. One feature is shown on the horizontal axis and the other is shown on the vertical axis.

1.2.3b Market mapping Lesson

  1. GCSE
  2. /Business
  3. /1.2.3b Market mapping

Step-by-step lessons on Edexcel GCSE Business 1.2.3b Market mapping. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.

Lessons