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Why customer knowledge matters

Why customer knowledge matters

Customers judge a business using price, quality, choice and convenience. Understanding customers means knowing which of these matters most to the particular people the business is trying to sell to.

1.2.1b Importance of understanding customers Lesson

  1. GCSE
  2. /Business
  3. /1.2.1b Importance of understanding customers

Step-by-step lessons on Edexcel GCSE Business 1.2.1b Importance of understanding customers. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.

Lessons