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How technology changes the marketing mix

How technology changes the marketing mix

E-commerce means buying and selling goods or services online instead of in a physical shop. Digital communication means reaching customers through email, social media, websites, apps and messaging rather than mainly through print, post or television.

1.4.3c Impact of technology on the marketing mix Lesson

  1. GCSE
  2. /Business
  3. /1.4.3c Impact of technology on the marketing mix

Step-by-step lessons on Edexcel GCSE Business 1.4.3c Impact of technology on the marketing mix. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.

Lessons